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Related How-Tos

Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site, www.uspto.gov .

Before completing the online registration form, check the site’s Trademark Electronic Search System (“TESS”) database to make sure another company hasn’t already registered an identical or similar mark for the same categories of goods or services you offer. U.S. trademark protection is granted to the first entity to use a particular mark in the geographic area where it operates, regardless of whether the mark is registered. But if your chosen mark is already registered by another company — even if you used it first — your registration will be rejected and you’ll probably want a lawyer to help you proceed.

Online trademark registration costs between $275 and $325 and requires information such as the categories of goods and services for which the mark will be used, date of the mark’s first use in commerce and whether there’s a design component to the mark you’re seeking. Internet businesses registering their names should generally refrain from registering their Web extension, such as .com or .net, with their name, unless they’re planning to register the mark both with and without. Getting a trademark without the domain extension will help prevent other businesses from registering the same name by just adding a different extension. Don’t designate a specific design of your trademark in order to get the broadest protection.

You should receive a response to your application within six months of filing, according to the U.S. Patent and Trademark Office Web site . There are some scenarios where registering through an intellectual-property attorney — or at least seeking legal advice beforehand — makes sense. If your desired mark is similar to another registered mark, or similar enough to confuse people, there’s a decent chance your registration will be contested.

What’s more, it’s difficult to register names deemed too generic or descriptive (think “The Ice Cream Shop” or “We Sell Plants”). A trademark lawyer perhaps can help you find a way to get at least some protection.

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Small Business Headlines

Small Business Podcast

Managing today's young adults at your small business, since they generally have a different mindset; and entrepreneurial opportunities regarding Cuba.

Jeff Robertson

missionary and professor

Figures and Tables Foreword Preface Acknowledgments Introduction Abbreviations 1 | The Barrier of Cultural Separatism 2 | The Barrier of “Christian” 3 | The Barrier of Church Interlude: Three Foundational Barriers 4 | The Barrier of “Evangelism,” “Gospel,” and “Preaching” 5 | The Barrier of Conversion 6 | The Barrier of Baptism 7 | The Barrier of Worship 8 | The Barrier of Financial Dependency 9 | The Barrier of Benevolence 10 | Final Observations Appendix Glossary

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Lessons from the Buddhist World

by: Paul H. De Neui (Editor)

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SEANET proudly presents Restored to Freedom from Fear, Guilt, and Shame, volume 13 in its series on intercultural and inter-religious studies.These three cultural orientations impact the shaping and expression of worldview. While all are present to a certain extent in every context, this volume draws from the expressions and insights found from within the Buddhist world. Understanding orientations differing from our own helps us understand more of ourselves, part of the enrichment resulting in the process of encounter. We require the lens of the world in order to better recognize our own cultural blindness. We use the word “restoration” believing that it is God’s purpose to restore all that was lost through fear, guilt, and shame back to the original status of power, honor, and innocence through reconciliation on all levels. This volume is for all who seek restoration to freedom for self and others.

Contents Introduction Contributors

PART ONE Understanding Fear, Guilt, and Shame Cultures 1. Beauty for Ashes: Culture, Conflict, and Reconciliation in a Buddhist Context Mary Adams Trujillo 2. Three Distinct Cultural Views of Reality and Its Relation to Our Missional Calling Steve Spaulding 3. “They Don’t Feel Guilty!?!”: Biblical Ethics and Morality in Honor-Shame Cultures Jayson Georges

PART TWO Communicating in Fear, Guilt, and Shame Cultures 4. Suitable Messages for Fear, Guilt, and Shame Buddhist Cultures Alex G. Smith 5. Transformational Mission in Fear Cultures in the Buddhist World and Beyond David S. Lim 6. How to Communicate the Gospel in a Shame Culture: Some Thoughts on the Skill of Japanese “Noh” Timothy Hwang Taeyun 7. Christian Observation of Buddhist Fear Expressed in a Devil Dancing Ceremony G. P. V. Somaratna

PART THREE Restoring to Freedom from Fear, Guilt, and Shame 8. Reconciliation Through Purification Rituals in Communal Cultures Cristian Dumitrescu 9. A Church Restored from Sin, Shame, and Fear in a Tibetan Context Christian Gabre 10. Seeking Social Reconciliation for India’s Dalits Through Buddhism Sunil Sardar 11. Reconciling to Self, Others, and God?: The Gospel Responding to Fear, Guilt, and Shame in Thailand Daniëlle Koning

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Embracing the Refugees in Our Midst

by: Cindy M. Wu (Author)

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This study aims to help Christians—specifically Christians in the United States—think theologically and practically about the global refugee crisis.The workbook is divided into seven lessons, including a Personal Action Plan as your concluding application. You can do the lessons on your own or in a group setting. You will probably find the greatest benefit by working through the workbook with others and hearing other perspectives.

Cindy Wu’s workbook is practical, biblical, and incredibly relevant in today’s climate of misunderstanding. Followers of Jesus will find this workbook inspiring as they seek to befriend the refugees in our midst in an effort to “act justly, love mercy and walk humbly with our God.”


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